Producer, Director, Editor | Branded Video | 2023
Released on Alizila, the news hub for Alibaba Group, which is the world's largest online and mobile commerce company.
Branded Videos focus on the story of the Plant-based hair wellness brand Vegamour is expanding deeper into the Chinese market through Alibaba Group’s cross-border e-commerce platform Tmall Global.
The California-based company’s products target common concerns from hair loss to thinning and have amassed a cult following among celebrities like model Bella Hadid and actor Nicole Kidman since launching in 2016.
Vegamour founder and chairman Dan Hodgdon wants to bring these solutions to more Chinese consumers.
Starring Dan Hodgdon, Vegamour founder and chairman, Charlie Gu, founder and CEO Kollective Influence.
Executive Producer: Julie Huang who runs video and multimedia production at news hub “Alizila”. She worked for NBC Nightly News, Channel One and CNET News.com, and served as director of broadcast communications at Yahoo! in Silicon Valley.