SPO & NOSD
Producer, Director, Cinematographer, Editor | Branded Video | 2023
Released on Alizila, the news hub for Alibaba Group, which is the world's largest online and mobile commerce company.
Branded Videos focus on the story of the real estate investment trust Simon and Shop Premium Outlets (SPO) joined forces with Alibaba Group’s e-commerce platforms to bring discounted designer goods to consumers in China during the country’s second-largest shopping festival.
The American company behind some of the largest outlet malls in the U.S. opened the doors to Chinese livestreamers at its Desert Hills location in southern California, enabling them to share deals directly with their fans back home.
Starring Greg Giraudi, the president of Shop Premium Outlets, Chris Lane, the General Manager at Desert Hills Premium Outlets.
Executive Producer: Julie Huang who runs video and multimedia production at news hub “Alizila”. She worked for NBC Nightly News, Channel One and CNET News.com, and served as director of broadcast communications at Yahoo! in Silicon Valley.